The key take away for attendees from attending this beginner level course is that they will be familiar with the aspects of digital marketing that’s relevant for their business, what part can be done by themselves and what would require help from external resources.

The workshop is meant for business owners and professionals who are looking to leverage digital marketing for their business or career.

The highlight of the workshops is that the course content is customised to match attendee profile or business domain. This will make the course more relevant to the attendee’s business interest and create value for them. Another important aspect is the continuous ongoing support that will come with the course. Attendees receive free online post-event follow and consultation and access to the private slack channel which will them clear any questions or doubts they might have at implementing the topics covered during the course.

The course is delivered by Andrine Mendez ( Andy) who comes with more than 10 years of experience working with small businesses and big brands like Liberty Insurance, Pernord Ricard, Sightsavers , Accor hotels in terms of their digital marketing communications. He’s used inbound marketing tactics to create more than 70% business for his company, which he eventually sold to a French group.

Camilla Marks from leapfrog parent consulting ( Dundalk ) who attended the previous workshop had this to say “This was an extremely practical and “must do” workshop for anybody starting up a small business, particularly if you have a limited knowledge of how digital marketing works. The content was spot on and delivered in a user-friendly and practical way. Andy facilitated all questions superbly and compacted a huge subject area into a very relevant and helpful workshop.”

Course will cover the below topics:

1. Basics of Marketing: Understanding your customer, setting up your sales funnel and matching it with digital initiatives
2. Email Marketing: Creating email content and templates that gets maximum opens, automating the email workflow and generating leads through email marketing.
3. SEO (non-technical): Getting your website ranked in Google search, local business SEO practices, basic SEO tools
4. Paid Ads: Running paid media campaigns on Google, Facebook & LinkedIn
5. Content Marketing: creating content that attracts leads, content research tools
6. Strategy Review (of your business): will review your current digital marketing channels and suggest a plan.

Who: Business owners & professionals

Level: Beginners

Entry Requirements: Attendees must be comfortable using computers and be familiar with using the Internet for a variety of applications. MUST CARRY LAPTOP/ TABLET FOR THE COURSE.

When: 19 October (Sat), 2019

Duration: 9:30 AM- 4:30 PM (1 day)

Where: The Hub Newry , St .Margaret Road

For details & tickets: http://digitalmarketing.saltmangotree.co/newry

Use promo code to get 30% discount: HUB30