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Panel of local businesses and contributors helping with Phase 1 of Newry City Branding

A panel of local stakeholders and interested parties got together and were asked to participate in Phase 1 of establishing a new brand for Newry City through the Newry BID Company.  The exercise was a great success with plenty of discussion based on a SWOT analysis of Newry City. Debate around how we see ourselves – are we a city or a town? – took up some time! We hope to create a brand to put Newry on the map as a destination for shoppers, visitors and businesses.  We want people to think of Newry as a key location to spend time and money.  We want to collectively tackle vacant units, improve our night-time economy and make Newry a vibrant and welcoming place. Our people and businesses take pride in what they do and we want to capture this.  We have engaged professional companies to undertake this work and we have also commenced a series of surveys throughout the City focusing on how we can improve Newry city for all stakeholders and visitors.  The next steps in creating a strong brand for our City is underway! The meeting was held on the 27th June, Newry Arts Centre.

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