The growth in the American Pizza market in 1986 was what initially grabbed our attention. By 1995, Pizza was still the number one growth sector in the fast food industry. This decade of sustained growth in the U.S. showed us that we had only realised the tip of the iceberg in the Irish market and that there was huge potential for growth. The Good Food Company recognised a service gap in the market for a fully Irish owned quality pizza delivery company and, so, Apache Pizza was launched in Dublin in 1996.
Apache Pizza was so named in the spirit of admiration and respect for the American Indian peoples. We wanted the name to reflect the fact that our pizzas are American style, as opposed to Italian style which have a different dough base. As a small family run business we have had to battle the might of the corporate American brands, so what name could be more appropriate than Apache. The etymology of the word Apache is widely believed to come from the Yuma word for ‘fighting men’ and the Zuni word meaning ‘enemy’. Apache by definition is a collective term for several culturally related groups of Native American tribes who stood up against oppression under the incredible Geronimo.
We are working hard to develop, evolve and improve Apache Pizza in a culturally sensitive and considerate way.