Thursday, 01 August 2019

This week NEWRY Business Improvement District (BID) launches an ambitious new programme to reward city centre shoppers and support BID members.

The FREE VIP Loyalty Fob is a smart fob carried by customers which enables participating stores to send personalised offers, discounts and promotions in REAL Time to their customers mobile – with £100s to be saved in over 70+ stores including Buttercrane Shopping Centre.

It’s simple to use – just present your VIP Loyalty fob in 70+ stores to get discounts of 10-20% from participating retailers PLUS Perks like free coffee, parking (Buttercrane), special offers and VIP treatment.

The scheme is being launched in the City Centre on 8/9/10th August with a VIP hub on Hill Street, Monaghan Street and Buttercrane where customers can pick up their fob and enjoy free goodie Bags, music, balloons, face painting and competitions.

BID MANAGER Eamonn Connolly said: “We’re very excited to bring this unique scheme to Newry City Centre – offering customers significant savings and VIP perks whilst also giving BID members an innovative and flexible way to interact with customers, push offers and special promotions in Real Time to consumers.

“The scheme is powered by local tech firm Pearlai and we’re one of the first city centre regions to employ this technology. We’re grateful to Newry Mourne & Down District Council and the Department for Communities for their support,” Eamonn added.

Apply online in minutes at, select your favourite stores, and collect your FOB from our VIP Booth during our launch event in the City Centre on 8th August (Hill Street) 9th August (Monaghan Street & Buttercrane) 10th August (Hill Street & Buttercrane).

Your fob is FREE but donations are invited for Newry BIDs project charity partner, SPACE.

Apply online at before our launch event 8-10th August to get your FREE Fob and start saving today!


For more information contact Nicole McAteer, NEWRY BID, tel 028 3025 0303 or email




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