At this webinar Darren will discuss and review the difference between marketing and commercial marketing. He will explore:
- Looking beyond marketing vanity metrics
- It’s not what you know, it’s what you can prove concept
- Marketing versus commercial marketing
- Commercial marketing measurement & techniques
Can your business afford to be investing in marketing that does have a commercial orientation and/or has little to no clear
commercial measurement framework?
Friday 29th January at 9.30am
Click here to register for the Webinar |